When I first started my leads groups I was dialing 20 people to talk with 10 to get 5 interested to get two to show up and one to join the groups.
After a couple of years I began to track what the results were based on who I was calling. If I called people I met at a chamber mixer, my results were 1 in 40. If I called people I met at associate meetings such as the associate for corporate trainers, I dialed 10 to get a member.
If a member referred someone they met, I would only have to dial 3 to get a new member. So obviously I started cultivating stronger referrals from my existing members.
These numbers are very conservative and are meant to give you a guide but are not in any way a promise of income. However the training is so in depth, I have seen complete novices work their way to the same numbers as mine within six months.
15 | dials/hour |
40 | hours/month |
600 | dials/month |
/20 | 1:20 ratio |
30 | new members/month |
$500 | per new member |
$15,000 | month |
Another way of looking at it is by the number of groups you have:
$500 | new member |
20 | members per group |
$10,000 | per group |
10 | groups |
$100,000 | income/year |
The time commitment is
20 | hours running meetings |
40 | hours dialing |
6 | attending events |
10 | hours attending coffee meetings |
4 | hours meeting preparation & paperwork |
80 | hours/month |
One of the things I did to become more efficient was to hire a telemarketing. I provided the lists for them to call and they would average 1 in 4 dials were interested. I would then follow up on those folks and reduce my dial time by half.